UTV New Media’s ‘Audio Cinema’ creates a sensation

~ Acquires over 1.3 million subscribers within eight months of its launch ~

~ Sholay, Hum are the favourite movies amongst the MP audiences ~

Bhopal: UTV New Media Ltd. announced that they have witnessed an unprecedented growth with their first of its kind movie-on-your-phone service, Audio Cinema, with the overall number already clocking over 1.3 million subscribers in just 8 months of launch. Madhya Pradesh is a key market and in the month of January alone, has garnered around five lakh subscribers across operators making this service a phenomenal success in this region.

Top 5 movies in Bhopal

Sholay

Ramayan

Hum

Krantiveer

Tezaab

Audio Cinema is a service which offers movie enthusiasts, an abridged audio version of their favourite movies with dialogues, peppered with narration, along with the gist of the story. At affordable per-minute prices depending on the operator, the service can be availed by mobile phone and landline users by dialing in to 505999555.

Amongst the Madhya Pradesh audiences, the popular Audio Cinema movies’ list includes blockbusters such as Sholay, Krantiveer, Hum, Tezaab, Ramayana via capsule based releases (Hindi). Audio Cinema has movie buffs hooked on to their phones with new movies released after every four days.

IDEA Cellular is one of the leading mobile operators which offer ‘Audio Cinema’ to its large base of subscribers in the region.

Commenting on the success of Audio Cinema on their network, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, “Unique and attractive value added services help in building deeper connect with mobile consumers. IDEA has always supported innovation and offers a range of Value Added Services designed around Music & Cinema. Considering the immense potential for movie based content in this country, we partnered with UTV to offer ‘Audio Cinema’ on our network. IDEA subscribers have shown keen interest in the product, and I am confident that the off-take of this service will continue to grow, especially in the Hindi dominated markets”.

Talking on the scope of Audio Cinema, Mr. Manish Agarwal, CEO, UTV New Media said, “India is a Bollywood crazy nation and with the mobile penetration in India witnessing a constantly rise – Audio Cinema is a perfect product to blend both these factors, opening up yet another entertainment avenue for our audiences. Such is the potential of this service, that we have the large telecom players claiming that Audio Cinema the next big thing on mobile after Caller Ring Back Tones (CRBTs). We are happy to partner with IDEA to make this service available for its subscribers in the region.”

“There is huge demand and market for this product in the Madhya Pradesh, especially in Bhopal. Releasing movies in this market has yielded amazing results, with movies like Sholay, Hum, Tezaab proving to be undefeated blockbusters amongst the users. With this service, we have successfully managed to reach out to all the movie crazy but busy buffs with their favourite movies, on the go” he added

Audio Cinema is available through various service providers including IDEA, Airtel and Reliance. As few of the innovative features associated with this initiative, users can fast forward, rewind

the movie and also go back to the menu for the films listing. Listeners can choose their preference from a long list of film titles, coupled with their preferred language option, anytime, anywhere.

About UTV New Media

UTV New Media Ltd., the digital arm of UTV, which officially came into fold since May 2008, addresses digital space in domains such as business, finance, entertainment (TV, films, music), gadgets and technology. The Company has put together capabilities to deliver content for user specific device. Youth have always been the primary target group of the Company and this focus is reiterated by the Company’s focus on two devices that command most attention of the youth - the computer and the handset

Carotid Stenting A successful technique to prevent Paralysis

Dr. Shailendra Trivedi
Cardiologist and Angioplasty specialist
Carotid Stenting is a new modality to treat blockage in the Carotid artery of body by means of deploying a small mash like tube in that blood vessel. This procedure is suitable for patients of cerebrovascular disease who are either predisposed to paralysis or have had a reversible paralytic attack due to deposition of cholesterol containing blocks in the Carotid arteries. These arteries are situated on either side of our neck and one of its main branches supplies a large part of our brain. Formation of blood clot or partial blockade of this vessel leads to what we call as Ischemic stroke. It can lead to serious damage to a part of the brain or may even lead to loss of life.
When the carotid arteries are diseased cholesterol particles and platelets can flow along the blood stream (called embolisation) to brain and manifest as transient paralytic attacks called TIAs. Research has shown us that 30-40% of patients who develop paralysis have this kind of transient paralytic attacks before they develop a dense or disabling paralysis. It has also been proved that the cause for 75% of Ischemic strokes lies in the carotid arteries.
A few of the symptoms of TIAs are transient paralysis of upper/lower limbs, sudden blackout in front of one eye or temporary blindness of one eye, difficulty in pronouncing words, asymmetry of the face, confused state of mind etc. This is also important to note that most of these symptoms are on the opposite side of the diseased carotid artery and corresponding portion of the brain.
Most important of the risk factors leading to paralysis is High Blood pressure or Hypertension. This is the very reason one should not neglect his/her elevated blood pressure and take regular medications along with life style changes as prescribed by physician.
If one has any of the above mentioned symptoms an immediate consultation with a physician is necessary. On his advice the patient has to undergo a few tests of which Carotid ultrasound and Doppler examination is the best screening test. One may need to undergo MR angiography, CT angiography and a conventional catheter angiography to complete the diagnosis and decide about the further management of the patient.
The mainstay of treatment of Carotid artery disease is medical therapy but in the few patients when it fails to control the paralytic attacks then patients need mechanical interventions like either carotid stenting or surgical removal of block known as carotid endartrectomy. Carotid stenting is gradually being accepted as equally good alternative to surgery in the developed world and more patients are getting the benefits of this procedure. This treatment modality is definitely indicated for patients who carry a high risk of surgery like those who have bilateral carotid disease or totally occluded other carotid artery, or those with associated serious heart disease or those with short necks or those with severe disease of neck bones etc. Although as with any other modality of treatment carotid stenting also carries risk of some complications but with improvement in technology, understanding of disease and operator skills the rate of complications is getting less and less. After a successful carotids stenting procedure the patient is back to work in a matter of 3-4 days and escapes from major surgical procedure.

About Dr. shailendra Trivedi :
Dr. Shailedra Trivedi M.D. in Medicine from M.G.M. Medical College, Indore (M.P.) has been serving the people of Indore for more than 10 years. He also conducted awareness programmes in society. He is immediate past Secretary of the Cardiological Society of India, Indore branch, where regular clinical meetings, CME programmes, workshops etc as part of educational activities are organized. Now he is working CHL Apollo Hospital, Indore as Consultant & Interventional Cardiologist.